Want to get more eyes on your creative work from Pinterest, but you aren’t sure how? Many creative service providers wonder how to make their work shine on Pinterest in a way that brings real traffic and real clients instead of people only saving your work for inspiration.
If you’re a designer, photographer, or other creative pro, you can use my simple 2X method for Pinterest to get better results!
Use My 2X Method for More Reach on Pinterest
For my 2X method for Pinterest, I recommend creating two main types of content to share on Pinterest: educational blog posts and individual portfolio pages or client galleries.
This gives you twice the chance to get discovered on Pinterest and gives potential clients more of an insight into your process, point of view, and the way you work. Pinterest loves fresh links and fresh designs, so the more high quality pages you create, the more places your pins can lead back to your site.
First, Create Educational Blog Posts
Start by writing blog posts that teach something helpful. Share design tips, photography advice, branding ideas, behind the scenes stories, or answers to questions your clients often ask. These posts build trust and show your personality. They also give you a steady flow of content to turn into pins.
Second, Create Individual Portfolio Pages
Next, make a separate page for each project you want to feature. Each project should have its own URL with a few images, a short description, and what you created. This gives Pinterest more unique links to index. If you have ten projects, that is ten pages Pinterest can learn from. It also makes your pins more specific, which helps them show up in the right searches.
Add Strong Visuals
Your portfolio and gallery pages should show off your best images. Use clear, bright, high quality photos. Keep your layouts simple so your work stands out. These images make strong pins and help Pinterest understand your content better.
Use Keywords in Smart Places
Add keywords to your titles and descriptions so Pinterest knows what your pages are about. For example, brand design, wedding photography, web design inspiration, or graphic design portfolio. Keep the language natural and helpful.
Make Pins for Each Page
Once your pages are ready, create pins that link to them. Add a text overlay so people know what they will see when they click through. Use a mix of vertical images, simple layouts, and bold text. You can make several pins for each page to increase your reach.
Keep Publishing New Work
Pinterest rewards accounts that publish fresh content. Try to add new projects or new blog posts when you can. Even one new URL can make a big difference if the piece gets traction.
Frequently Asked Questions
Do I need separate pages for each project?
It helps a lot. Each page gives Pinterest a fresh link to learn from and helps your pins show up in the right searches.
How many pins should I make for each page?
You can make several pins for each project or post. Different designs give you more chances to get seen.
Can beginners use the 2X method?
Yes. It works for almost any creative service provider at any stage as long as you have past work to share and your own website.
Do I need fancy tools to make these pages?
No. You can use your current website builder and free design tools to create pins.
If you’d like help growing your Pinterest account, learn more about hiring me for Pinterest management.
Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
