If you’ve ever stared at your Pinterest analytics and wondered, Why am I not getting the traffic I expected?, you’re not alone. The good news is that Pinterest gives you a powerful free tool that many people ignore. It’s called Pinterest Trends.
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When you use Pinterest Trends the right way, you can plan content that people are already searching for, pin ahead of the crowd, and get your content in front of new eyes again and again. Here’s how.
What Is Pinterest Trends?
Pinterest Trends is a data-tool inside Pinterest’s business platform that shows you what people are searching for and when they’re searching it. You can filter by region, explore related keywords, and see how interest changes over time.
What makes it especially useful:
- It shows you what terms are rising in popularity.
- It shows you when those terms peak.
- It helps you match your content to what your ideal audience is actively looking for.
Why This Matters for Your Traffic
Most people pin based on what they think their audience wants. With Pinterest Trends you pin based on what their audience is already searching for.
That means when your content launches, you’re not guessing—you’re showing up. And that means more clicks, more saves, more visitors.
Want help finding even more keywords? Get our free Pinterest keyword bank!
How to Use Pinterest Trends to Increase Your Traffic
1. Log In & Explore
Go to trends.pinterest.com and log in with your business account.
Choose your region (US, UK or Canada gives the best data).
In the search bar type a broad keyword your audience uses.
2. Compare Keywords
Once you type a keyword, look at the graph.
Is the interest rising, falling or flat?
Use the “compare” feature to test similar keywords (you can compare up to 4 at once).
Scroll down to find “related keywords” that you might not have thought of.
3. Choose the Right Trend for Your Content
The fact a topic is trending doesn’t always mean you should use it. Ask:
- Does this fit my audience?
- Does it relate to what I offer?
- Can I produce content that speaks to this trend?
If yes, go ahead. If no, skip it.
4. Plan Your Content Around the Timing
Pinterest users often plan months in advance. If you see a trend starting to rise now, it’s time to create content. If it’s already peaked, you might be too late.
Use the timing to your advantage.
5. Create & Pin with Intention
When you build your pins and blog posts:
- Use the trending keyword in your pin title, description and board name.
- Make visuals readable, eye-catching.
- Link to content on your blog or service page that delivers value.
Now you’re not just doing pretty pins—you’re doing strategic pins.
6. Refresh & Repeat
Once you publish, monitor the analytics. What pins are getting clicks and saves? Refresh your best content with new visuals and updated wording. Use your trend spreadsheet to track what works.
Over time, this builds more traffic from less effort.
Real Examples of What You Can Do
- You type “summer self-care ideas” into Trends and see it rising. You write a blog post 10 Self-Care Rituals for Summer and pin it with multiple visuals now—before the wave peaks.
- You search “brand photography” and see related keywords you hadn’t used. You update a previous blog post and pins to include those keywords—traffic increases.
- You notice “holiday gift ideas for friends” rising in November. You start pinning now, so by December your board is full and people find you when they search.
Mistakes to Avoid
- Pinning trending topics that don’t fit your audience. You’ll confuse Pinterest and your visitors.
- Waiting until a trend peaks to start creating content. You’ll be too late.
- Using keywords that don’t match what your audience actually uses.
- Ignoring your analytics and continuing with the same content even if it’s underperforming.
- Forgetting to refresh older content that has potential but no visibility yet.
Bringing It All Together for Your Business
When you use Pinterest Trends, you shift from reactive to strategic. You stop guessing and start planning. You create content that’s discoverable. That means your blog posts, offers, and services have a better chance of being found by people who are already looking.
Imagine waking up to new website visitors because your content matched a trend and was ready at the right time. That’s not luck—it’s good strategy.
Action Steps
Here’s what you can do today:
- Open Pinterest Trends and type in one keyword your audience might use.
- Look at related keywords and note down 2-3 you haven’t used yet.
- Pick one blog post (or service page) and create a new pin optimized with one of those keywords.
- Track that pin. If it gets traction, make another variant. If not, tweak and try again.
By doing this consistently, you’ll give Pinterest a reason to favor your content. You’ll build traffic that lasts. And you’ll spend less time guessing and more time serving your audience.
I hope this helps you see how Pinterest Trends can be a part of your traffic-strategy!
If you’d like help using this inside your business, I’d love to chat about how I can support you.
