Have you been thinking about trying Pinterest marketing but aren’t sure where to begin? Many beginners feel the same way, and the good news is that getting started is easier than it looks once you understand the basics.
Pinterest is a visual search engine that helps people discover ideas, products, and solutions. When you learn how to use it the right way, it can drive steady traffic to your website, grow your audience, and help you get more sales. Here’s how to get started with Pinterest marketing for beginners.
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Choose a Niche or Focus Area for Your Pinterest Account
It helps to choose a clear topic for your overall Pinterest account. This teaches Pinterest who your content is for and makes it easier for your ideal audience to find you. Pick a niche that fits your business or blog, like recipes, fitness, home decor, travel, fashion, marketing, or online business.
Set Up a Business Account
A Pinterest business account gives you access to analytics, ads, and other features that help you grow. If you’re still using a personal account, you can easily convert it in your settings. Make sure to add your website, write a short bio, and add a profile photo that fits your brand.
Create Boards That Match Your Topics
Boards help organize your pins and teach Pinterest what your content is about. Create boards that match the topics you want to rank for and give them clear, keyword-rich titles. This helps Pinterest place your content in the right searches and suggested feeds.
Start Pinning Your Own Content
Pinterest works best when you create and share your own pins consistently. Use high quality images with clear text and bright colors. Create multiple pins for each blog post, product, or page on your site to share out over time so you have more chances to get seen.
Use Keywords in All the Right Places
Keywords help Pinterest understand your pins so it can show them to the right people. Add keywords to your pin titles, descriptions, board titles, board descriptions, and even the file names of your images. Think about what your audience might search for and use those phrases naturally.
Pin Consistently Daily or At Least A Few Times Per Week
You don’t need to pin every day when you’re just starting, but you do want steady activity. Even a few pins a week can help Pinterest trust your account. If you want to save time, use a Pinterest-approved scheduler like Tailwind to spread out your posts.
Track Your Results in Pinterest Analytics
Once you have some pins published, check Pinterest Analytics to see what’s working. Look at which pins get the most impressions and saves. Use this to guide your future content and create more of what your audience loves.
Frequently Asked Questions
Do I need a business account to do Pinterest marketing?
Yes, a business account gives you analytics and tools that help you grow, so it’s the best choice for marketing.
How long does it take to see results on Pinterest?
Pinterest is slower than social media. It can take a few weeks or even a few months for pins to take off.
How many pins should I make for each blog post or product?
You can create several pins for each piece of content to increase your chances of being seen in search.
Do I need expensive tools to get started?
No. You can design pins with free tools and use Pinterest itself to schedule a few posts at a time.
If you’d like help growing your Pinterest account, learn more about hiring me for Pinterest management.
Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
