Pinterest for ecommerce can be a powerful way to get your products in front of people who are ready to buy. Many users come to the platform to plan, shop, and look for ideas. When your store shows up at the right time, you can turn that interest into real sales.
In this post I’ll share simple steps that help you grow your reach and bring more shoppers to your site.
Use High Quality Product Pins for Ecommerce
Strong visuals help your products stand out. Use clear photos, clean backgrounds, and bright lighting. Show the product in real life so shoppers can picture how they will use it. These so-called “lifestyle images” are often top performers.
Add text on the image only if it helps someone understand what the item is or adds keywords (i.e. “Dainty Gold Necklace”).
Add Keywords to Your Titles and Descriptions
Pinterest works like a search engine. Use words people would type when they want your item. Add these words to your pin title, description, and board description. This helps Pinterest show your pin to the right people.
Create Fresh Pins Often
Pinterest likes fresh links and new designs. You can use the same product URL many times, but change the pin graphic. Try new photos, layouts, colors, or angles. Each new pin gives you another chance to get seen.
Organize Your Boards for Shopping
Make boards based on product types, styles, or themes. Add clear board descriptions that explain what the board is about. This helps Pinterest understand your content and helps shoppers browse with ease.
Use Rich Pins or Product Pins
Product Pins add extra info like price and stock. This helps people make faster buying choices. Set them up through your ecommerce platform or by using Pinterest’s catalog tools.
Connect Pinterest to Your Ecommerce Website
In my experience working with clients, you are typically better off having your own ecommerce website to promote your pins rather than only sharing links to a site like Etsy.
Make it easy for visitors to pin your products. Add a Save button to your product pages so shoppers can save items to their boards. This spreads your products across Pinterest even more.
If you’re using a platform like Shopify, there are apps that can connect Pinterest to your shop so you can set up a catalog.
Test Pinterest Ads to Speed Up Results
Pinterest ads can help your store get more traffic, especially when you are just starting. You can run ads for product sales, sign ups, and catalog shopping. Start small, look at the data, and adjust based on what performs well.
Make Sure Your Site Is Easy to Use
Once people click your pin, your site should load fast on both phone and desktop. Add clear photos, short product descriptions, and simple checkout steps. The easier the page is to use, the more sales you get.
Study What Works in Pinterest Analytics
Look for top pins, top URLs, and top boards. This shows you what your audience likes. Make more content that follows the same style, topic, or product category.
FAQ
Is Pinterest good for ecommerce brands?
Yes, especially when paired with ads. Many users shop on Pinterest, search with high intent, and are open to finding new products.
Do I need to post every day?
Ideally yes, but even a few pins per week can be helpful. Quality is more important than posting nonstop.
What should I put in my pin descriptions?
Use simple keywords that match your product. I typically write in full sentences using the product descriptions, perhaps with some additional keywords added.
Can I use the same product link more than once?
Yes. I recommend sharing multiple different photos or graphics for the same product over time to see what performs the best.
Should I run ads?
Ads help you speed up reach and sales, but they are not required when you’re getting started. I would recommend running Pinterest ads when you already have a proven, converting product that is selling either organically or through ads on another platform.
If you’d like help growing your Pinterest account, learn more about hiring me for Pinterest management.
Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
