If you’ve been hearing about Pinterest marketing and wondering, “What does a Pinterest manager do?” let me walk you through exactly what goes into managing a Pinterest account and what I do for my clients.
Table of Contents
Pinterest management is one of those services that can sound a bit mysterious. So let me break down what my role looks like and how I help businesses grow their traffic and visibility through Pinterest.
First Things First: Pinterest Isn’t Social Media
Before I dive into what I actually do as a Pinterest manager, it’s important to understand what makes Pinterest different.
Pinterest is a visual search engine, making it more like Google than Instagram or Facebook. People don’t come to Pinterest to see what their friends are up to. They come to search for ideas, solutions, and inspiration.
This means marketing on Pinterest requires a completely different strategy than what works on social media. And that’s where I come in!
What I Do as a Pinterest Manager
When you hire me to manage your Pinterest account, I handle your Pinterest marketing strategy from start to finish. Here’s what that looks like:
Account Setup and Optimization
If you’re starting from scratch, I’ll set up your Pinterest business account properly at the beginning. This includes:
- Converting your personal account to a business account (or creating a new one)
- Claiming your website so Pinterest knows the content is yours
- Setting up rich pins, which add extra information to your pins automatically
- Optimizing your profile with keywords so people can find you when they search
- Creating a cohesive board structure that makes sense for your business and audience
Even if you already have a Pinterest account, I’ll look through what you’ve got and optimize it. This might mean reorganizing boards or updating or adding descriptions with keywords.
Keyword Research
Since Pinterest is a search engine, that means keywords matter a lot.
I research keywords to figure out what your ideal audience is actually searching for on Pinterest. I look at:
- What terms people use when searching for content like yours
- Which keywords are getting searched but aren’t overly competitive
- Trending topics and seasonal keywords relevant to your business
- Long-tail keyword phrases that match your specific content
Then I strategically place these keywords in your profile, board titles, board descriptions, pin titles, and pin descriptions so Pinterest knows exactly what your content is about and who to show it to.
Pin Design and Creation
I also create eye-catching pin graphics that are optimized for Pinterest’s platform and match your branding, if applicable.
This is about designing pins that:
- Follow Pinterest’s best practices for dimensions and formatting
- Stand out in a crowded feed
- Are well-designed
- Are optimized for mobile viewing (since most Pinterest users are on their phones)
I typically create multiple pin designs for each piece of content because different designs appeal to different people, and testing variations helps us figure out what resonates most with your audience.
Depending on your management package, I design anywhere from 10-20 custom pin templates for you each month.
Strategic Pinning and Scheduling
Consistency matters on Pinterest, but that doesn’t mean you need to be pinning yourself every single day. That’s my job.
I use Tailwind (a Pinterest-approved scheduling tool) to plan out your pins in advance. I’ll:
- Schedule fresh pins consistently (anywhere from 3-10 per day depending on your package)
- Determine the best times to pin based on when your audience is most active
- Mix up your content so you’re not just promoting the same thing over and over
- Pin to relevant boards that align with each piece of content
The goal is steady, strategic pinning that keeps your account active and visible without you having to think about it.
Analytics and Reporting
I don’t just set it and forget it. I’m regularly monitoring your Pinterest analytics to see what’s working and what’s not.
I track metrics like:
- Impressions (how many people are seeing your pins)
- Outbound clicks (how many people are clicking through to your website)
- Top-performing pins (which content is resonating most)
Then I use this data to refine your strategy. If certain topics are getting more clicks, I’ll create more pins around those topics. If specific pin designs are performing better, I’ll adjust accordingly.
I provide monthly progress and growth reports so you can see exactly how your account is growing and what kind of traffic Pinterest is sending to your website.
What I Don’t Do
It’s also worth clarifying what typically isn’t included in Pinterest management:
Creating your blog content or website pages. You’ll need to have content for me to link to. I require at least 10 published blog posts or portfolio pages before we start working together. (However, I do offer blog writing services separately if you need help with content creation!)
Managing your other social media accounts. Pinterest management is my specialty. If you need help with Instagram or Facebook, that’s a different skill set entirely.
Guaranteeing specific results. While I can grow your traffic if you’re willing to commit for the long-term (I’ve helped clients reach millions of monthly impressions and tens of thousands of outbound clicks), I can’t guarantee viral pins or exact traffic numbers. Pinterest is a long-term strategy that compounds over time.
My Process
Here’s what it actually looks like when we work together:
Month 1: I dive deep into your account, complete any necessary optimization, conduct keyword research, create your first batch of custom pin templates, and start scheduling pins consistently.
Month 2-3: I continue creating fresh pin designs, scheduling strategically, and monitoring what’s working.
Month 4+: This is where the compound effect starts to kick in. Your older pins are still circulating and bringing traffic, while new pins continue to expand your reach.
Throughout our entire time working together, I handle everything Pinterest-related so it’s completely hands-free for you. No babysitting required.
Who Benefits Most from Hiring a Pinterest Manager?
Pinterest management is particularly valuable if you:
- Have a blog, online shop, or service-based business that benefits from website traffic
- Create visual content (recipes, DIY projects, design work, photography, etc.)
- Want evergreen marketing that keeps working over time
- Don’t have time to consistently manage Pinterest yourself
The Bottom Line
As your Pinterest manager, I take Pinterest completely off your plate. I handle the strategy, design, scheduling, and optimization so you can focus on running your business while Pinterest quietly sends you qualified traffic month after month.
It’s marketing that works while you sleep without you having to show up every single day or worry about content disappearing after 24 hours.
If you’re tired of the social media hamster wheel and want a more sustainable way to drive traffic to your website, I’d love to help. Check out my Pinterest management packages to see if we’d be a good fit!
