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How to Grow a Blog’s Pinterest Reach | Increase Your Pinterest Monthly Viewers
Ok, to start I’ll say that this blog that I’m talking about – Tuxedo Cats and Coffee – is generally a lifestyle blog but was mostly focused on frugal living / saving money at the time (now it leans more toward home organizing, crafts, and recipes). So it is definitely possible to make Pinterest work for all sorts of blogs and businesses, lifestyle blogs included. I’ve also used Pinterest for my personal development / happiness blog, which you can read about here. Here’s a screenshot of the growing stats, which now exceeds 500,000 monthly viewers.  At the time, this was only about 2 months after starting the blog.
While it’s easier to get initial traction if you focus in one one niche, you don’t have to limit yourself to one topic in order to grow your blog.
Pretty much everyone says that you need to pick a very specific niche and stick with it, but I think as an entrepreneur it’s a lot easier to stick with something if you give yourself a little flexibility in what topics you cover. It’s not JUST a blog about budgeting and organizing, for example. In fact, sometimes you can grow a blog faster by focusing on multiple super popular topics instead of one niche topic.
To grow my Pinterest followers, in the beginning I followed a lot of related pinners, and many ended up following me back.
I wasn’t doing the follow/unfollow game because I was only following accounts that I was actually interested in and was planning on repinning from. If you have a brand-new account, be very careful about not pinning or following too many people too quickly, but once you’ve been around for a few weeks, regularly following lots of related pinners is a great way to get new followers on Pinterest. I only did this short term though. After you have a couple thousand followers, you will start to get more organic follower growth and won’t need to manually follow people very much. Next, my main strategy was a combination of blog posts and Pinterest group boards. I’ve written about this previously before, but basically you need to write a bunch of high quality targeted posts and then pin them to group boards and Tailwind tribes for Pinterest. I’d recommend using a Pinterest scheduler like Tailwind to save tons of time.
I’d recommend using a tool like Tailwind to not only schedule your Pinterest pins, but also to check the analytics to see where you can make the most improvements.
I’ve never been an analytical kind of person, but diving into the data made a huge, huge difference in my results. I saw that just two or three of my group boards were driving the biggest results and greatest number of repins, so I started writing blog posts that I could specifically save on these group boards. That made a HUGE difference. My best group board was a frugal DIY board so I re-purposed and wrote new blog posts specifically so I could save them to this group board, and my stats went up right away. You can check which of your group boards have the highest repin rates (and thus are driving most of your results) by checking your analytics in Tailwind. Remember Pareto’s rule: 20% of your efforts are driving 80% of your results.