Getting followers on Pinterest can feel tricky at first, but with the right approach, you can grow a strong, engaged audience. Here’s how to get followers on Pinterest the smart way.
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Growing Your Followers on Pinterest
First, I want to add a caveat that followers on Pinterest aren’t nearly as important as they used to be, but it can be an indicator that you’re reaching more people on Pinterest. Keep in mind that Pinterest is still a search engine so followers are not quite the same as Instagram.
Having said that, here are a few ways to improve your account overall, which could result in more followers anyway. 🙂
Personally, I once grew one of my own Pinterest accounts from 0 to 1,000 followers in about two months. That’s ridiculously fast (and not the normal expectation), but hopefully these tips can help you!
Optimize Your Profile
First, optimizing your profile. Your profile is the first thing people see, so make it look professional and inviting. Use a clear profile photo, write a keyword rich bio, and include a link to your website. A polished profile encourages people to follow you because they know what kind of content to expect.
Pin Consistently
Regular pinning shows Pinterest that you are active. Try to pin every day or a few times per week. Consistency helps your content appear on more feeds, which increases the chance of new people discovering and following you.
Also, the more blog content you write and share on Pinterest, the more chances people have of finding you and landing on your website. If they like your content and see that you are an active user (aka you’ve written more than just a couple blog posts), then they might follow you on Pinterest. You can schedule pins in advance quickly with Tailwind.
Create High Quality Pins
Pins with clean designs, bright photos, and readable text get noticed more. Use strong headlines that explain the value of the content. Pins that look professional and cohesive help build trust, which makes people more likely to follow you.
Figure out what your top 5-10 blog posts are on Pinterest (with Pinterest’s analytics or Google analytics), and then create a SECOND pin image for them. If a pin has already done well, changing up the style, photo, or headline of the pin could help you generate even more traffic and grow your Pinterest following.
Focus on Your Niche
Stick to a clear topic or niche for your pins. Whether it’s travel, recipes, or home decor, focusing your content helps Pinterest know who to show your pins to. A consistent niche attracts the right followers who are genuinely interested in your content.
Use Keywords in Your Pins and Boards
Pinterest is a visual search engine, so keywords matter. Include relevant keywords in your pin descriptions, board titles, and board descriptions. This helps your pins appear in search results and exposes your account to people looking for content like yours.
Promote Your Pinterest on Other Platforms
Share your Pinterest account on Instagram, your email list, or your blog. Encouraging people who already enjoy your content to follow you on Pinterest can quickly grow your audience. Cross promotion helps you reach followers who are already interested in your niche.
Track Your Analytics
Check which pins and boards are performing best. Focus on creating more of what works. When you know what your audience likes, you can produce content that attracts new followers faster.
FAQ
How can I attract more followers on Pinterest?
Optimize your profile, pin consistently, and create high quality, niche focused content. Clear, engaging pins help people notice and follow your account.
Should I promote my Pinterest on other platforms?
Sure. Sharing your Pinterest account on Instagram, your blog, or email list can bring in followers who already enjoy your content.
Do followers guarantee more traffic?
Not always. While followers help, the most important factor is creating valuable pins that appear in searches and the Pinterest home page feed.
Want help growing your Pinterest followers and boosting engagement? Check out my Pinterest management services here.
Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
