Pinning is the core action on Pinterest. Whether you are sharing your own content or saving ideas from others, pins are how you organize and showcase inspiration. If you’re new to Pinterest or want to use it strategically for business, this guide will walk you through everything you need to know about how to pin on Pinterest.
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What Is a Pin?
A pin is an image, video, or idea saved on Pinterest. Pins can link back to a website, a blog post, or an online store. They are the main way to share content on Pinterest and are grouped into boards for organization.
When someone sees a pin they like, they can save it to their own boards, which spreads your content across the platform and increases visibility.
How to Pin Content on Pinterest
Pinning is easy once you understand the options:
- From Pinterest: When you see a pin you like, click Save and choose the board you want to add it to.
- From a Website: Use the Pinterest browser button to save images from websites. This creates a pin that links back to the original page.
- Upload Your Own Pins: You can upload images or videos directly to Pinterest and add your own title, description, and link.
Always make sure your pins are high quality and visually appealing. Clear images with a text overlay often perform better.
How to Organize Your Pins
Boards are how you group pins by topic. Choose clear, descriptive board names to make your account easier to navigate and help Pinterest understand your content.
For example, if you blog about recipes, you might have boards like “Easy Weeknight Dinners,” “Gluten-Free Desserts,” or “Holiday Recipes.” Well-organized boards make it easier for people to explore your content and save pins from your account.
Tips for Pinning Strategically
Pinning isn’t just about saving things you like. If you are using Pinterest for business, consider these strategies:
- Pin consistently to stay active
- Focus on high-quality images and videos that stand out in the feed
- Add keywords to your pin titles and descriptions to improve search visibility
- Repin your own content from time to time to refresh older pins
Strategic pinning helps your pins get discovered and drives traffic to your website or business.
Frequently Asked Questions
Can I pin other people’s content?
Yes, but it’s not strictly necessary if you’re a business creating your own original content. Make sure to give credit by keeping links intact to the original source.
How many pins should I post each day?
It varies. Many business accounts aim for at least a few per day, but quality is more important than quantity.
Can I schedule pins?
Yes. Pinterest-approved schedulers like Tailwind can help you plan and schedule pins for consistent posting.
Should I always link my pins to a website?
If you are using Pinterest for business, yes. Linking pins to your website, blog, or product pages drives traffic and conversions.
If you’d like help growing your Pinterest account, learn more about hiring me for Pinterest management.
Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
