Pinterest is a powerful platform to sell products, drive traffic, and grow your business. People use Pinterest to discover new ideas, products, and services, which makes it a great place to reach buyers. Here’s how to sell on Pinterest successfully.
Table of Contents
Set Up a Pinterest Business Account
To sell products or services on Pinterest, start with a business account. A business account gives you access to analytics, promoted pins, and other features that help your content reach the right audience. You can create a new account or convert your personal account to a business account in settings.
Optimize Your Profile and Boards
Your profile should clearly show what your business offers. Use a recognizable profile picture, write a keyword-rich bio, and include your website link. Organize boards around your products, services, or niche topics, and make sure each board has a clear title and description.
Create High-Quality Pins
Your pins are your main sales tool. Use vertical images, readable text, and engaging visuals. Pins should show your product or service clearly and include a keyword-rich description. You can also create idea pins, videos, or tutorials to demonstrate how your product works.
Link Pins to Your Website or Product Pages
Always link your pins directly to the page where people can purchase your product or learn more. Avoid link shorteners and make sure your affiliate links are disclosed if you’re using them. Pins with clear calls to action, like Buy Now or Learn More, let viewers know that you’re selling something.
Use Keywords and SEO
Pinterest acts like a visual search engine, so keywords matter. Include relevant keywords in your pin titles, descriptions, and board names. This helps Pinterest show your content to people who are actively searching for products like yours.
Promote Your Pins
Consider testing promoted pins to reach a larger audience. Start with your best-performing pins or pins that link to a free lead magnet to grow your email list. Paid promotion can help amplify your reach and bring more potential buyers to your website.
Track Analytics and Adjust
Use Pinterest Analytics to see which pins drive traffic, clicks, and sales. Adjust your strategy based on what works—pin more of your top-performing content and update underperforming pins with fresh visuals or improved descriptions.
FAQ
Do I need a website to sell on Pinterest?
Ideally, yes. I recommend linking pins to your own website for the best tracking, analytics, and results.
Should I post regularly to sell effectively?
Yes. Consistent pinning keeps your account active and increases the chances of reaching buyers.
Can I promote pins to increase sales?
Absolutely. Promoted pins help your content reach a wider audience, especially when targeting high-value products or lead magnets.
Want help with your Pinterest account? Check out my Pinterest marketing services here.
Prefer to DIY your Pinterest? Check out my Pinterest course to grow your Pinterest account!
