Creating Pinterest boards is one of the first steps to organizing your content and growing your account. Boards help your pins reach the right audience and make your Pinterest profile look neat and intentional. Here’s how to make a Pinterest board that works for you.
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What Is a Pinterest Board?
A Pinterest board is a collection of pins around a specific topic. You can create boards for your blog posts, products, inspiration, or anything you want to organize visually. Boards make it easy for people to browse your content and find exactly what interests them.
How to Create a New Board
Go to your Pinterest profile and click Create Board. Give your board a clear name that describes its topic, preferably with a keyword phrase you have researched. You can also add a description using keywords to help Pinterest show your board in relevant searches.
Choose Privacy Settings
Decide if your board should be public or secret. Public boards can be seen by anyone and appear in search results, while secret boards are private and only visible to you. Secret boards are great for personal projects or planning content before publishing.
Add Sections to Your Board
Sections help organize pins within a board. For example, if you have a board for recipes, you could create sections like breakfast, lunch, and dinner. Sections make your board easy to navigate and help people find the pins they want.
Start Pinning Content
Once your board is ready, start adding pins. You can save your own pins, repin from others, or upload images directly. Focus on high-quality content that fits your board’s theme to keep it cohesive.
Keep Your Board Updated
Regularly update your boards with fresh pins and remove outdated or irrelevant content. Active, well-organized boards signal to Pinterest that your account is valuable and helps your pins reach more people.
FAQ
Can I create a board for any topic?
Yes. Boards can be about anything you want, but keeping a clear focus on a main keyword phrase helps attract the right audience and keeps your feed organized.
Should my boards be public or secret?
Public boards get more visibility and reach, while secret boards are private and great for personal projects or planning content before sharing.
What are sections and do I need them?
Sections let you organize pins within a board, like grouping recipes by meal type. Personally, I don’t use or recommend them.
Do I need to update my boards regularly?
Yes, at least for your main boards. Adding fresh pins keeps your boards active and helps your pins show up more in Pinterest searches. You probably won’t be sharing to all of your boards all the time though (especially seasonal ones).
Want help growing your Pinterest account? Check out my Pinterest management services here.
Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
