Pinterest analytics can feel intimidating at first, but once you understand what the numbers mean, everything gets easier. Pinterest gives you tons of data about your pins, boards, and traffic. When you know how to read this data, you can make simple changes that lead to a big boost in your results.
Table of Contents
Why Pinterest Analytics Matter
Pinterest works like a visual search engine. That means your pins can show up in search results for weeks, months, or even years. Analytics show you what is already working so you can do more of it. Instead of guessing, you can make smart choices based on real numbers. This helps you grow faster with less effort.
Key Metrics to Watch in Pinterest Analytics
Impressions
This shows how many times your pin was seen. High impressions mean Pinterest is showing your content to a large audience. If your impressions are growing, it usually means your keywords and pin designs are strong.
Saves
Saves are one of the best signs that your content is valuable. When someone saves your pin, Pinterest sees it as a positive signal and may push it out to more people. If you want better reach, look for pins with strong save rates.
In my experience as a Pinterest manager, I’ve seen that some pins with high saves may be “pretty” pins or topics like quotes or infographics, which are less likely to get outbound clicks. Be sure to keep a balance of content so you can reach people but also drive traffic to your website, which is usually the ultimate goal.
Outbound clicks
This tells you how many people clicked on your pin and visited your website. If you want traffic and leads, this is the most important number to watch. A pin with high outbound clicks is a great sign that your design and topic hit the mark.
Top boards
Pinterest shows which of your boards are driving the most activity. If a board is doing well, you can add more content to it or create fresh pins for that topic.
How to Improve Your Results Using Analytics
Post more of what works
Look at your top pins and create more content in those topics. If your audience loves certain styles, colors, or layouts, keep using them.
Adjust your keyword strategy
If impressions are low, try adding stronger keywords in your titles, descriptions, and board names. This helps Pinterest match your content with the right searches.
Refresh old content
If a pin had good results in the past but has slowed down, create a new version of it. Fresh pins can bring old blog posts or products back to life.
Optimize your pin design
If outbound clicks are low, try clearer text overlays, better colors, or simpler layouts. Small tweaks can make a big impact.
Test and learn
Pinterest results grow over time. Try different topics, styles, and posting schedules to see what helps your account grow.
FAQ
Where do I find Pinterest analytics?
You can view your analytics by clicking on the hamburger menu at the top of the screen, then going to Analyze Performance and click on Analytics Overview. You will see data for your pins, boards, and website.
Which Pinterest metric is the most important?
It depends on your goal. If you want traffic, outbound clicks matter most. If you just want reach, focus on impressions and saves.
How often should I check my analytics?
Checking once a month is fine, but you can check more frequently if you’re trying new things. It gives you time to see trends without getting overwhelmed by daily changes.
Why are my impressions dropping?
Drops can happen for many reasons like seasonal changes, low keywords, or fewer fresh pins. Try posting new pins and updating your keywords to boost your reach again.
If you’d like help growing your Pinterest account, learn more about hiring me for Pinterest management.
Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
