If you want to grow your blog, brand, or business on Pinterest, having a Pinterest Business account is a must. A business account gives you access to analytics, ads, and features that personal accounts don’t have. Here’s how to get started and set up your Pinterest Business account the right way.
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Why You Need a Pinterest Business Account
A business account opens up tools to help your content reach more people. You can track which pins perform best, run promoted pins, and use Pinterest Analytics to see what your audience loves. It also lets you use Rich Pins, which automatically pull in extra details like recipe ingredients or article headlines.
How to Create Your Business Account
You have two options: create a new Pinterest Business account from scratch, or convert your existing personal account to a business account.
Creating a new account: Go to Pinterest.com/business/create and fill in your business name, email, and password. Add your website if you have one. Choose your business type, and you’re ready to start creating pins.
Converting a personal account: Go to Settings > Account Settings > Account Changes and select “Convert to a business account.” Fill in your business information and link your website. Your boards, pins, and followers stay intact.
Set Up Your Profile
Your profile is your first impression. Use a clear profile photo, write a keyword-rich bio, and include your website link. Add relevant boards that reflect your niche to make it easy for visitors to understand your content at a glance.
Verify Your Website
Verifying your website allows Pinterest to track your pins’ performance and show your profile picture on any pins from your site. Go to Settings > Claim, enter your website URL, and follow the verification instructions.
Enable Rich Pins
Rich Pins add extra information to your pins automatically, like product prices, availability, or article headlines. They make your pins more engaging and clickable. Once your website is verified, follow Pinterest’s instructions to enable Rich Pins.
Start Pinning and Growing
Once your business account is set up, start creating high-quality pins, organize your boards, and pin consistently. Use analytics to see which pins perform best and refine your strategy over time.
FAQ
Do I need a business account if I just use Pinterest casually?
No. If you’re pinning only for personal inspiration, a personal account is fine. A business account is best if you want analytics, ads, or to promote your blog or business.
Can I convert my personal account to a business account?
Yes. You can convert without losing your pins, boards, or followers. Just go to Settings > Account Settings > Account Changes and select “Convert to a business account.”
What features are only available on a business account?
Business accounts give you access to Pinterest Analytics, promoted pins, Rich Pins, and website verification. These tools help you grow and track your content effectively.
Want help setting up and growing your Pinterest Business account for more traffic and sales? Check out my Pinterest management services here.
Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
