If you want more traffic from Pinterest, your graphics matter a lot. A great design helps your pin stand out, grab attention, and inspire people to click. The good news is that you don’t need to be a designer to make eye catching pins. With a few simple tips, you can create Pinterest graphics that get clicks again and again.
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Keep Your Pinterest Graphics Simple and Clean
Simple designs usually win on Pinterest. Your text should be clear, bold, and easy to read on both desktop and mobile. Try using a clean background or a soft photo so your words pop. When people can understand your message in one second, they are much more likely to click.
If you need help with graphics, check out Creative Market for design resources.
Use Strong Text Overlays When Appropriate
Your text is what tells someone why they should click. Make sure the message is clear. Use phrases that help people know what they will get on the other side. Keyword phrases like “easy dinner ideas” or “colorful branding design” tend to work well. Keep it short, simple, and helpful.
Choose High Quality Images
Photos are a big part of what makes a pin attractive. You can use a lifestyle photo, a flat lay, or a simple background that fits your brand. Try to pick images that match your topic so your pin makes sense at a glance. Bright and clean photos usually do well.
Stick with Your Brand Style
You do not need perfect branding, but a consistent style helps people recognize your pins. You can use the same fonts, colors, or layout for each pin. When someone keeps seeing your style, they start to trust your content and click more often.
Or on the other hand, consider NOT sticking with your brand style if you’re open to it. You may find that a completely different style performs better in your niche than your actual branding.
Test Multiple Versions
One of the easiest ways to increase clicks is to create more than one version of the same pin. Try a new headline, new colors, or a new photo. Sometimes a tiny change can lead to a big improvement. Pinterest loves fresh content and this gives you more chances to rank.
Focus on Mobile Friendly Designs
Most Pinterest users are on their phones. That means your text must be large enough to read on a small screen. Tall pins often perform well because they take up more space in the feed. If your pin looks good on mobile, you are off to a strong start.
Add Keywords to Your Pin Title and Description
Pinterest is a visual search engine. That means your design attracts people, but your keywords help Pinterest show your pins to the right audience. Add clear keywords in your title and description so your graphic has the best chance to be found.
FAQ
Do I need to use Canva to make Pinterest graphics?
Canva works well and is very easy to learn, but you can use any design tool you like.
How many Pinterest graphics should I make for each blog post?
Over time, you can create at a least a few graphics per blog post or page. More versions give your content more chances to perform.
Do I have to show my face on Pinterest graphics?
No. Many top performing pins use stock photos, graphics, or simple backgrounds.
What size should my Pinterest graphics be?
A tall, vertical graphic works well. Many people use a ratio close to two to three.
If you’d like help growing your Pinterest account, learn more about hiring me for Pinterest management.
Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
