Have you noticed videos popping up everywhere on Pinterest and wondered if they’re worth the hype? Should you jump in and start creating your own, or is it something only certain accounts should bother with? Let’s break it down so you can see if Pinterest videos make sense for your content.
Table of Contents
When Pinterest Videos Make Sense
Videos tend to do best in niches with a lot of visual interest or step-by-step content. Think recipes, home decor, crafts, or fitness. People love seeing movement, progress, or a process in action. If your niche fits, videos can boost engagement and keep people on your content longer.
From what I’ve tested on my business niche account, videos didn’t move the needle at all. However, they worked well for my client in the craft niche.
Repurposing Videos from Other Platforms
You don’t have to start from scratch. Repurposing videos you already make for TikTok or Instagram can save time and get extra mileage from your content. Just make sure your video works in Pinterest’s vertical format and that any branding or captions are clear.
When You Can Skip Videos
If you’re not already making videos, don’t stress. Pinterest still works great with static pins, especially if your content is informative, inspiring, or visually appealing. You can always test video later once you have a workflow in place or if your niche supports it.
But if you’re not already creating videos, I wouldn’t create them specifically for Pinterest.
Quick Pinterest Video Tips
- Keep it short and engaging—people scroll fast
- Make sure the first few seconds grab attention
- Use text overlays if it helps explain your content
- Include keywords in your pin title and description
- Use vertical video (9:16 ratio) for best results
FAQ
Do I need to make new videos for Pinterest?
Not always. You can repurpose videos from TikTok, Instagram, or YouTube as long as they fit your Pinterest audience. Focus on clear, engaging clips that communicate your idea quickly.
What type of videos work best on Pinterest?
Short, tutorial style or step by step videos tend to perform best. Videos in popular niches like food, crafts, and home DIY often get the most engagement.
How long should my Pinterest videos be?
Most videos perform well between 15 and 60 seconds. Shorter videos grab attention quickly, but longer videos can work if they are helpful and engaging.
Final Thoughts
Videos can be a powerful tool on Pinterest, but they’re not required for success. Focus on your audience, your niche, and what content will actually engage them. If videos fit naturally into your strategy, go for it. If not, stick with pins that work for your audience—you’ll still get great results.
Want help with Pinterest? Check out my Pinterest management services.
Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
