Pinterest is one of the best places to reach shoppers who are already thinking about buying. Many people use the platform to plan purchases, compare options, and save ideas for later. Product pins make this even easier by showing key details right on the pin. When shoppers get this info up front, they are more likely to click and buy.
Below is a simple guide to help you use product pins to boost your sales.
What Product Pins Do
Product pins pull details from your store and show them on Pinterest. This can include price, stock, and a link to buy. These details update on their own. This means shoppers get the most accurate info every time they see your pin.
Set Up Your Product Feed
To use product pins, you need a product catalog. Most ecommerce platforms like Shopify have apps to help you connect your shop to Pinterest. You upload your items to the catalog, then connect it to Pinterest. After it is approved, Pinterest can show your items in more places across the platform.
Use Strong Product Images
Clear photos make a big difference. Use bright lighting and clean backgrounds. Show close up details and lifestyle images when you can. This helps shoppers picture the product in their homes or daily lives.
Add Keywords to Your Product Titles
Pinterest relies on keywords to understand what your products are. Add simple, clear keywords to your product titles and descriptions. Think about what someone would type when they want to find your item.
Create Fresh Pins From Your Products
Even with product pins, you still want fresh images. Try new angles, colors, layouts, and styles. Each new design gives you a new way to reach people.
Add Your Products to Helpful Boards
Make boards that fit your items. Use themes like “Home Office Ideas,” “Summer Style,” or “Gold Jewelry.” Add a board description with keywords. This helps Pinterest show your items to the right audience.
Try Pinterest Ads
Pinterest ads help your items reach more people who are ready to buy. You can promote items from your product catalog or individually create ads and watch performance inside Pinterest Analytics. This gives you quick data on what works best.
Check Your Analytics to Keep Improving
You can see which products get the most clicks, saves, and views. Make more pins for your top items. Look for trends in color, layout, or style. Use this info to shape your next batch of pins.
I check analytics at least monthly to make note of the top performing pins, links, styles, etc.
FAQ
What is the main benefit of product pins?
They show real time info like price and stock, which helps shoppers feel confident about buying.
Do I need a product catalog to use product pins?
Yes. Pinterest pulls product details from your catalog or ecommerce feed. Alternatively, you can design pin graphics yourself of your products and link to your website manually.
Can I still make custom pin designs?
Yes. You can design as many custom graphics as you want and link them to your product pages yourself to have more image options available.
Do product pins work for digital products?
Yes. As long as your store can sync a catalog, you can use product pins for both physical and digital items.
If you’d like help growing your Pinterest account, learn more about hiring me for Pinterest management.
Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
