Pinterest is a place to inspire, educate, and guide people while driving traffic to your website or blog. Knowing what to post can help you get more saves, clicks, and followers. Here’s a guide to what to post on Pinterest.
Table of Contents
Share Helpful Tips and How To’s
People love actionable content. Pins that teach something—like a quick recipe, a DIY project, or a business tip—get saved more often. Think about questions your audience might have and create pins that give answers in a clear, simple way.
Post Inspiring Images
Pinterest is visual, so beautiful photos and graphics perform well. Share inspiring images related to your niche, like home decor ideas, travel destinations, or motivational quotes. Make sure your visuals are bright, clean, and easy to understand.
Pin Your Blog Posts and Website Content
Your own content should be a big part of what you post. Create pins for blog posts, free guides, or product pages. Include clear headlines and engaging images to encourage people to click through.
Create Roundups and Lists
Pins that share lists, collections, or roundups are very popular. For example, “10 Easy Dinner Recipes” or “5 Must Have Tools for Bloggers.” These types of pins are easy to scan and provide clear value to viewers.
Post Seasonal or Trending Content
Capitalize on trends and seasons to keep your account relevant. Holidays, seasonal projects, and trending topics perform well because people are actively searching for them. Plan ahead so your pins are ready when people are looking.
FAQ
What type of content works best on Pinterest?
Helpful tips, tutorials, list posts, and inspiring visuals perform really well. Focus on content that teaches, inspires, or solves a problem for your audience.
Should I share my own content or others’ pins?
Either is fine. It’s fine to only share your own content, or you can also save high quality pins from others if you want to keep your boards more active.
Can seasonal or trending content help?
Definitely. Pins related to holidays, seasons, or trending topics often get more searches and visibility, helping you reach a bigger audience.
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Prefer to DIY your marketing? Check out my Pinterest course to grow your Pinterest account!
