Do you want to learn how to grow your online business or blog with a Pinterest marketing strategy? There are millions of users on Pinterest and lots of ways to market your business with Pinterest. Here is my ultimate guide to a Pinterest marketing strategy that actually works.
Table of Contents
Related Pinterest Post: 7 Reasons to Hire a Pinterest Manager
Getting Started with Your Pinterest Marketing Strategy
If you haven’t created a Pinterest account yet and gotten set up with the basics, you’ll need to do that. I would recommend creating a Pinterest business account so you can have benefits like analytics and access to promoted pins in case you ever want to advertise.
Define Your Goals
Start by thinking about what you want to achieve on Pinterest.
Are you trying to drive traffic to your blog, build your email list, or sell products? Clear goals will guide your content, board organization, and pinning strategy.
Identify Your Audience
Understanding your target audience is key. Think about their interests, problems, and what they search for on Pinterest. Conduct keyword research to see what people are actively looking for, and create pins that meet their needs.
Knowing your audience helps you design pins and boards that resonate and get saved.
Plan Your Boards
You’ll want to create different themed boards for your account based on your particular industry or niche and fill with with both your own pins (images that link to your blog posts) and other people’s pins if you don’t have enough of your own. Make sure all of your boards are relevant and interesting to your ideal audience, and keep personal boards (like #hairgoals) secret.
Organize your boards around topics that align with your business and audience. Each board should have a clear focus and include relevant keywords in the title and description. High-quality boards make your profile look professional and make it easier for Pinterest to show your content to the right people.
Create High-Quality Pins
Your pins should be visually appealing, clear, and engaging. Use a consistent style, color palette, and font to make your content recognizable. Include keyword-rich titles and descriptions, and make sure your images or videos are mobile-friendly. Remember that vertical pins usually perform best (but square can also be ok at times—test it for yourself!).
Pin Consistently
Pinning regularly helps keep your account active and visible. You don’t need to pin every hour of the day, but aim for consistent activity each week. If you don’t have a lot of original content, you can mix your own content with high-quality pins from other creators to keep your boards fresh and engaging, but it’s also fine to only share your own content.
You’ll also want to get set up with a Pinterest scheduler like Tailwind to make your life a lot easier!
Basic Guidelines for Pinterest Marketing
There are a few general Pinterest marketing tips that all accounts can benefit from. For example, you can include keywords in your title / website name on Pinterest and also all of your board and pin descriptions in order to help people find you.
Although Pinterest can be considered a social media site, it is primarily a visual search engine because the main point of the site is to find new links, posts, and images rather than a big emphasis on social interaction. In recent years, however, Pinterest has added new features like idea pins that make it more like other social media sites.
When working on your Pinterest account, you can think of it as like optimizing everything for a search engine like you might do with Google, but with Pinterest, you have the benefit of using pretty images to draw people in.
Use Analytics to Adjust Your Strategy
Pinterest Analytics shows which pins, boards, and keywords are performing best. Track metrics like impressions, saves, and clicks, and adjust your strategy based on what works.
Double down on high-performing content and try to find ways to improve underperforming pins. Can you try a new design or new keywords? Create new pins rather than editing old ones (unless there’s a mistake).
Experiment with Promoted Pins
Once your organic strategy is working, consider testing promoted pins. Start small with pins that lead to free lead magnets or high-value content to drive traffic and build your email list. Pinterest ads can amplify your reach, but a solid organic foundation will make your campaigns more effective.
FAQ
Do I need to pin every day to see results?
Ideally, yes. Aim to pin daily, if not multiple times per day if you have enough content to support that.
Should I focus on my own content or save others’ pins too?
It’s fine to focus primarily on sharing your own content unless you really don’t have enough.
How long does it take to see results from Pinterest marketing?
Pinterest growth is gradual. Many businesses start seeing measurable traffic and engagement in 6+ months with a consistent strategy.
Want help creating a Pinterest marketing strategy that drives traffic and sales? Check out my Pinterest management services here.
Prefer a DIY approach? Check out my Pinterest course to grow your Pinterest account!
